diff --git a/IMPLEMENTATION_PLAN.md b/IMPLEMENTATION_PLAN.md
index ef8839a..eededa6 100644
--- a/IMPLEMENTATION_PLAN.md
+++ b/IMPLEMENTATION_PLAN.md
@@ -132,15 +132,17 @@ Comprehensive review and improvement of all Plotly charts in the Dash dashboard.
 ## Phase C: New Analytics (Existing Data)
 
 ### C.1 Retention funnel chart
-- [ ] Create `get_retention_funnel()` in `src/data_processing/pathway_queries.py`:
-  - Query level 4+ nodes, aggregate patient counts by treatment line depth
-  - Return: `[{depth: 1, label: "1 drug", patients: N, pct: 100}, {depth: 2, ...}, ...]`
-- [ ] Add thin wrapper in `dash_app/data/queries.py`
-- [ ] Create `create_retention_funnel_figure(data, title)` in `src/visualization/plotly_generator.py`:
-  - Use `go.Funnel` with NHS blue gradient
-  - Show absolute patient count + percentage retained
-- [ ] Add "Funnel" tab to `TAB_DEFINITIONS` in `chart_card.py`
-- [ ] Add `_render_funnel()` helper and tab dispatch in `dash_app/callbacks/chart.py`
+- [x] Create `get_retention_funnel()` in `src/data_processing/pathway_queries.py`:
+  - Query level 3+ nodes, aggregate patient counts by treatment line depth (level 3=1st drug, 4=2nd, 5=3rd)
+  - Return: `[{depth: 1, label: "1st drug", patients: N, pct: 100.0}, ...]`
+  - Supports directory/trust filters
+- [x] Add thin wrapper in `dash_app/data/queries.py`
+- [x] Create `create_retention_funnel_figure(data, title)` in `src/visualization/plotly_generator.py`:
+  - Uses `go.Funnel` with NHS blue gradient (#003087 → #1E88E5)
+  - Shows absolute patient count + percentage retained as text inside bars
+  - Uses `_base_layout()` for consistent styling
+- [x] Add "Funnel" tab to `TAB_DEFINITIONS` in `chart_card.py` (4 tabs: Icicle, Sankey, Heatmap, Funnel)
+- [x] Add `_render_funnel()` helper and tab dispatch in `dash_app/callbacks/chart.py`
 - **Checkpoint**: Funnel tab shows retention by treatment line depth, responds to filters
 
 ### C.2 Pathway depth distribution chart
diff --git a/dash_app/callbacks/chart.py b/dash_app/callbacks/chart.py
index e3f795f..f7a087f 100644
--- a/dash_app/callbacks/chart.py
+++ b/dash_app/callbacks/chart.py
@@ -267,6 +267,31 @@ def _render_duration(app_state, title):
     return create_duration_figure(data, title, show_directory=show_directory)
 
 
+def _render_funnel(app_state, title):
+    """Build the retention funnel figure from current filter state."""
+    from dash_app.data.queries import get_retention_funnel
+    from visualization.plotly_generator import create_retention_funnel_figure
+
+    filter_id = (app_state or {}).get("date_filter_id", "all_6mo")
+    chart_type = (app_state or {}).get("chart_type", "directory")
+
+    selected_dirs = (app_state or {}).get("selected_directorates") or []
+    selected_trusts = (app_state or {}).get("selected_trusts") or []
+    directory = selected_dirs[0] if len(selected_dirs) == 1 else None
+    trust = selected_trusts[0] if len(selected_trusts) == 1 else None
+
+    try:
+        data = get_retention_funnel(filter_id, chart_type, directory, trust)
+    except Exception:
+        log.exception("Failed to load retention funnel data")
+        return _empty_figure("Failed to load retention funnel data.")
+
+    if not data:
+        return _empty_figure("No retention data available.\nTry adjusting your filters.")
+
+    return create_retention_funnel_figure(data, title)
+
+
 def register_chart_callbacks(app):
     """Register tab switching, pathway data loading, and chart rendering callbacks."""
 
@@ -407,6 +432,9 @@ def register_chart_callbacks(app):
         elif active_tab == "duration":
             fig = _render_duration(app_state, title)
 
+        elif active_tab == "funnel":
+            fig = _render_funnel(app_state, title)
+
         else:
             # Placeholder for charts not yet implemented
             tab_label = dict(TAB_DEFINITIONS).get(active_tab, active_tab)
diff --git a/dash_app/components/chart_card.py b/dash_app/components/chart_card.py
index 51d65b3..835c4c3 100644
--- a/dash_app/components/chart_card.py
+++ b/dash_app/components/chart_card.py
@@ -8,6 +8,7 @@ TAB_DEFINITIONS = [
     ("icicle", "Icicle"),
     ("sankey", "Sankey"),
     ("heatmap", "Heatmap"),
+    ("funnel", "Funnel"),
 ]
 
 # Full set retained for Trust Comparison dashboard (Phase 10.8)
diff --git a/dash_app/data/queries.py b/dash_app/data/queries.py
index ec91508..89cff41 100644
--- a/dash_app/data/queries.py
+++ b/dash_app/data/queries.py
@@ -24,6 +24,7 @@ from data_processing.pathway_queries import (
     get_trust_heatmap as _get_trust_heatmap,
     get_trust_durations as _get_trust_durations,
     get_directorate_summary as _get_directorate_summary,
+    get_retention_funnel as _get_retention_funnel,
 )
 
 DB_PATH = Path(__file__).resolve().parents[2] / "data" / "pathways.db"
@@ -180,3 +181,16 @@ def get_directorate_summary(
 ) -> list[dict]:
     """Per-directorate summary (name, patient count, drug count) for landing cards."""
     return _get_directorate_summary(DB_PATH, date_filter_id, chart_type)
+
+
+# --- Retention funnel (Phase C) ---
+
+
+def get_retention_funnel(
+    date_filter_id: str = "all_6mo",
+    chart_type: str = "directory",
+    directory: Optional[str] = None,
+    trust: Optional[str] = None,
+) -> list[dict]:
+    """Patient retention by treatment line depth."""
+    return _get_retention_funnel(DB_PATH, date_filter_id, chart_type, directory, trust)
diff --git a/src/data_processing/pathway_queries.py b/src/data_processing/pathway_queries.py
index 8de4541..1bee9ea 100644
--- a/src/data_processing/pathway_queries.py
+++ b/src/data_processing/pathway_queries.py
@@ -1069,6 +1069,76 @@ def get_trust_durations(
 # --- Directorate/indication summary for Trust Comparison landing page ---
 
 
+def get_retention_funnel(
+    db_path: Path,
+    date_filter_id: str,
+    chart_type: str,
+    directory: Optional[str] = None,
+    trust: Optional[str] = None,
+) -> list[dict]:
+    """Aggregate patient counts by treatment line depth for a retention funnel.
+
+    Level 3 = 1st drug, Level 4 = 2-drug pathway, Level 5 = 3-drug pathway, etc.
+    Returns list of dicts sorted by depth ascending:
+        [{depth: 1, label: "1 drug", patients: N, pct: 100.0}, ...]
+    """
+    conn = sqlite3.connect(str(db_path))
+    conn.row_factory = sqlite3.Row
+    try:
+        where = ["date_filter_id = ?", "chart_type = ?", "level >= 3"]
+        params: list = [date_filter_id, chart_type]
+
+        if directory:
+            where.append("directory = ?")
+            params.append(directory)
+        if trust:
+            where.append("trust_name = ?")
+            params.append(trust)
+
+        query = f"""
+            SELECT level, SUM(value) AS patients
+            FROM pathway_nodes
+            WHERE {' AND '.join(where)}
+            GROUP BY level
+            ORDER BY level
+        """
+        rows = conn.execute(query, params).fetchall()
+
+        if not rows:
+            return []
+
+        result = []
+        base_patients = 0
+        for r in rows:
+            level = r["level"]
+            patients = r["patients"] or 0
+            depth = level - 2  # level 3 → depth 1, level 4 → depth 2, etc.
+
+            if depth == 1:
+                base_patients = patients
+
+            ordinal_labels = {
+                1: "1st drug",
+                2: "2nd drug",
+                3: "3rd drug",
+            }
+            label = ordinal_labels.get(depth, f"{depth}th drug")
+
+            pct = round(patients / base_patients * 100, 1) if base_patients else 0
+            result.append({
+                "depth": depth,
+                "label": label,
+                "patients": patients,
+                "pct": pct,
+            })
+
+        return result
+    except sqlite3.Error:
+        return []
+    finally:
+        conn.close()
+
+
 def get_directorate_summary(
     db_path: Path,
     date_filter_id: str,
diff --git a/src/visualization/plotly_generator.py b/src/visualization/plotly_generator.py
index b903c9c..9436e74 100644
--- a/src/visualization/plotly_generator.py
+++ b/src/visualization/plotly_generator.py
@@ -1754,3 +1754,69 @@ def create_trust_duration_figure(
     fig.update_layout(**layout)
 
     return fig
+
+
+def create_retention_funnel_figure(
+    data: list[dict],
+    title: str = "",
+) -> go.Figure:
+    """Create a retention funnel showing patient drop-off by treatment line depth.
+
+    Args:
+        data: List of dicts with keys: depth, label, patients, pct
+        title: Chart title from filter state.
+
+    Returns:
+        Plotly Figure with go.Funnel trace.
+    """
+    if not data:
+        return go.Figure()
+
+    display_title = f"Treatment Retention — {title}" if title else "Treatment Retention"
+
+    labels = [d["label"] for d in data]
+    patients = [d["patients"] for d in data]
+    pcts = [d["pct"] for d in data]
+
+    # NHS blue gradient: darkest at top (most patients) → lightest at bottom
+    funnel_colors = [
+        "#003087",  # NHS Heritage Blue (1st drug)
+        "#005EB8",  # NHS Blue
+        "#1E88E5",  # Mid blue
+        "#42A5F5",  # Light blue
+        "#90CAF9",  # Pale blue
+    ]
+    colors = funnel_colors[: len(data)]
+    if len(colors) < len(data):
+        colors.extend(["#E3F2FD"] * (len(data) - len(colors)))
+
+    text_values = [
+        f"{p:,} patients ({pct}%)" for p, pct in zip(patients, pcts)
+    ]
+
+    fig = go.Figure(
+        go.Funnel(
+            y=labels,
+            x=patients,
+            text=text_values,
+            textposition="inside",
+            textfont=dict(family=CHART_FONT_FAMILY, size=14, color="white"),
+            marker=dict(color=colors),
+            connector=dict(line=dict(color=GRID_COLOR, width=1)),
+            hovertemplate=(
+                "<b>%{y}</b><br>"
+                "Patients: %{x:,}<br>"
+                "%{text}<extra></extra>"
+            ),
+        )
+    )
+
+    layout = _base_layout(display_title)
+    layout.update(
+        margin=dict(t=60, l=8, r=8, b=40),
+        yaxis=dict(automargin=True),
+        height=max(300, len(data) * 80 + 120),
+    )
+    fig.update_layout(**layout)
+
+    return fig